Having two distinct customer demographics might expand your sales potential, but it also presents a challenge of marketing to two different bases. Q: My location is across the highway from a major amusement park that closes November to May every year. We've built a successful year-round business with our bar and live music stage. How do I brand a "rock bar and restaurant" business that's edgy enough to support a live music crowd and mainstream enough for families visiting the amusement park? — Jeff Knold, Owner/GM, H&H Grill, Stage and Saloon A: You certainly have a marketing challenge there, Jeff. Appealing...