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The Details Matter
By Denise Lee Yohn
 Improving your customer experience might be the most effective way to market your concept.   The adage “the little things you do matter more than the big things you say” applies in fast food more than almost anywhere else. In a research study I recently conducted on quick serves, 48 percent of people said there’s a big difference between what fast food restaurants promise in advertising and what customers experience. For some chains, more than two-thirds of people reported a gap between brand promise and reality. Executing a marketing program may...

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5 Reasons to Get Your Head in the Clouds

September 6, 2010
By Henry Kurkowski   
5 Reasons to Get Your Head in the Clouds Since many are working on budgets this time of year and many are reevaluating some o f their applications...
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3 Tips from Food Trucks

August 30, 2010
By Denise Lee Yohn    Copyright: QSR Magazine
The newest generation of food trucks should serve as a blueprint to quick-serve marketers on how they can attract customers.   Food trucks...
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Back Door Solutions: Reduce Your Food Cost – Guaranteed!

August 27, 2010
By John Paré   
I continue to read about restaurant closures across the country. Several serious and pending economic conditions have led to shrinking sales and guest...
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Alarm Your Restraurant

August 27, 2010
If we can learn anything from the movie Pulp Fiction, it’s that restaurants have little security to speak of. Fortunately for the diners in the...
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The 10 Advantages of Restaurant Cell Phone Pagers Systems

August 27, 2010
By Brandon Munson, MBA   
The introduction of Restaurant Pagers back in the late 80s revolutionized the way restaurants manage their waiting lists. Today the restaurant cell...
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How VoIP Continues to Help Control Costs at Restaurants

August 24, 2010
By Resource Nation   
There are a lot of different costs a restaurant has to cover each day including food, liquor, labor and overhead. Any place where costs can get cut...
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