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News in Review     Market Reports    Food Quiz     Industry Discussion

Competition on Aisle Five. Consumers flocking to grocery-store prepared meals.
Big burgers 'damage jaws', say dentists
Fish Tacos a hot growth trend for 2010
Bill Seeks Changes for School Lunch Program
Happy Meal Feud Heats Up
Waiter! No check, please! How Google can save us from the idiotic restaurant payment ritual.
Fast food 'fuelling Asia diabetes boom'
Burger King on the Bone: A Rib Success Story
Many adults like child-unfriendly restaurant policy
Domino's Gets Real with Food Photography
As oil spills, Gulf oysters give way to Rhode Island calamari
Woman sues McDonald's, alleging bone in burger
The 20 Worst Fast Food Ads
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Featured Article


How to Do It Right: People

By: George Green

In the first of a two-part series, George Green tackles the hardest part of the restaurant industry: hiring the right people.
 
Many operators claim that their people come first, but few really walk the walk. Food quality is definitely the most important focus for the best fast-casual operators, but it is our people who actually make and deliver excellent food.

I have seen many operations with great written procedures and standards that fail to deliver consistently great food because of the people they have in place. On the other hand, some fast-casual restaurants don’t have ops manuals, but they consistently outperform the competition because of their people and culture. People act like it’s rocket science to fix problems in these areas, but it isn’t. You just start at the beginning during the hiring process.

First of all, hiring the right people is a combination of both art and science. The science part comes to play at the very beginning, when the prospective employee applies. I am a big believer in online applications, and we use one at our company. This allows candidates to apply whenever they want and wherever they are. The system we use also has a great hospitality-focused assessment that allows us to separate the wheat from the chaff. More importantly, it rates applicants with green, yellow, or red tags and flags potential problem areas. The system also spouts out suggested interview questions based on responses.
 
Like most companies in the industry, many of our managers are young and have little experience picking candidates to interview or interviewing them, so we made the process much easier. In addition, I encourage them to interview every green-rated applicant and some yellow-rated ones even when their stores are fully staffed or they have large numbers of applications so that they get lots of experience in conducting interviews.

This wonderful technology, however, does not take the art or human element out of hiring great people. Any technology is only as good as the people that use it. In our system, the ones reading the applications can label a candidate with the tag “not interested.” This is useful so managers don’t look at the same candidates’ information over and over again. Unfortunately, I have seen managers label dozens of candidates as “not interested” simply because the applicants would be hard to schedule or are in college. This shortsighted laziness ruled out a huge percentage of the most qualified and best people in our applicant pool.

Now let me explain the art element. There have been thousands of books written on the art of hiring great people, but the art side of things is actually pretty easy. First of all, hire nice and happy people. Look for smiles during the interview and things like charity work...

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Notable Quotable

Great spirits have always encountered violent opposition from mediocre minds. The mediocre mind is incapable of understanding the man who refuses to bow blindly to conventional prejudices and chooses instead to express his opinions courageously and honestly.

- Albert Einstein


Weekly Market Reports

The Market Reports are not avaiable this week, but will resume again in the next issue.

Discussion Forums

Researching Startup Costs

Community member RTockstein writes...

I'm working with a partner on getting a plan together for a small, cafe-style brewpub. She's writing the plan, and I'm trying to project all the costs/profits. I am a high school teacher without any business startup knowledge, so I have been doing MAJOR research lately. What I can't seem to find very easily is the best way to go about calculating the startup costs. Most things seem somewhat easy to figure out, except for food and beer sales. I have a small menu made up, but...

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Scouting Locations

Community member Isaac writes...

First off, thanks to all of you for the wealth of information I've gotten just from checking out old and current threads.  Tomorrow, my partner and I are looking at our first potential locations for the cocktail & culinary bar we're opening. We're looking for a long-term lease. Since this is our first time searching for commercial property, I'd like to ask all of you: What should we make sure to ask about? Don't be afraid to point out the obvious, it's very...

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Google coming to Restaurant to take pics

Community member WaSC writes...

The inside of the restaurant. Anyone have this done? they are taking pics of the inside and asked for food to be out to be photographed.  Just want to know what to expect
 
...

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Food Quiz

I'm wary of rabbits

It's 1999 according to the Gregorian calendar, but the Chinese lunar calendar puts the year at 4697, the year of the Rabbit. And in case you're wondering according to the Chinese zodiac the year of the Rabbit is the luckiest of all. When I'm young I have hair, but as I grow I lose it, and my skin turns green. I grow on vines, and my flesh is white, tender and sweet. So I'm especially wary of rabbits, and I'm not so certain it will be my lucky year. The Chinese saying "Eat well and prosper" frightens me even more because if people were so inclined I could be a feast all by myself because I can grow to 30 pounds. But more often than not I'm harvested when I weigh 8-12 pounds. I'm told people celebrate the New Year in a number of ways, but most especially by feasting. Chinese believe that what you eat at this time of year will effect your fortune for the entirety of the year. So I truly hope that I won't be the main course in any of your feasts. The unindoctrinated American may think I'm a fruit, but the Chinese eat me as a vegetable in soups, entrées, or even as their desert. The Italians and Chinese often serve me with ham. Humans find me delectable raw or cooked. Since the year of the Rabbit represents luck and good fortune, maybe I'll luck out and the Rabbit won't eat me. Regardless, I'm certain to ensure prosperity in your health and well being since I am a great source of folic acid, potassium, and Vitamins A and C.

What am I?

The Food Quiz has is brought to you by Culinary Specialty Produce, a specialty produce broker that scours the world for the very best in specialty produce. Contact them at 908-789-4700 or by sending an email to info@culinaryproduce.com.

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